VELD_SS24
Zerotrillion_2024
CONCEPT
Inspired by the Dutch concept of gezelligheid — an untranslatable word evoking a sense of cozy, warm togetherness — the Veld SS24 collection celebrates the art of creating welcoming moments, even in unexpected settings. Rooted in the European summer mood, the collection channels effortless elegance and spontaneity, embodying a timeless, romantic feel.
THE PIECES
The Veld SS24 collection features capsule wardrobe staples designed with simplicity and versatility in mind. The line includes tennis-inspired athleisure, timeless summer essentials, and graphic tees, which I had fun designing while dreaming of warmer destinations. Each tee features hand-drawn illustrations and handwritten typography, reinforcing a personal yet refined aesthetic.
THE SHOOT
We brought the Veld SS24 concept to life by traversing the city to shoot at three distinct locations. Inspired by the idea of "veld" (field) and the Dutch habit of creating cozy outdoor setups, the shoot staged gezelligheid in three unique types of fields, each tied to pieces from the collection: a beach club recreated in Vondelpark, an elegant dinner set on a tennis court, and a serene bedroom styled in an open grassy field.
A good project is always unexpected, and I never would have imagined contributing to the creation of a clothing collection, seeing my handwriting embroidered on its pieces, and telling its story by directing my first shoot.
GRAPHIC TEES
PHOTOSHOOT
SET BTS
With: Siri Thomassen, Isabelle Bucx, Dimitrie Popovici.