TicketSwap_OOH
Zerotrillion_2024
THE CAMPAIGN
We took over Amsterdam with billboards, wild postings, digital screens, guerrilla placements, and special pillars. The goal was to test and share TicketSwap’s bold new brand message: First in honesty, third in ticket sales.
We took over Amsterdam with billboards, wild postings, digital screens, guerrilla placements, and special pillars. The goal was to test and share TicketSwap’s bold new brand message: First in honesty, third in ticket sales.
WHY IT WORKS
We brought it to life with sharp lines and a playful tone, using timing and placement to maximize impact. We targeted F1 fans ahead
of the Grand Prix with bespoke wild postings inspired by racing.
We brought it to life with sharp lines and a playful tone, using timing and placement to maximize impact. We targeted F1 fans ahead
of the Grand Prix with bespoke wild postings inspired by racing.
THE EXECUTION
This campaign leans into simplicity and boldness, letting the message shine while making each execution feel bespoke to its medium. A consistent design approach with a few pops of color kept everything fresh but unmistakably TicketSwap.
This campaign leans into simplicity and boldness, letting the message shine while making each execution feel bespoke to its medium. A consistent design approach with a few pops of color kept everything fresh but unmistakably TicketSwap.
The first time I ever got to hop off my bike on the way to work because I saw a billboard and thought, “OMG, I made that!!!”
With: Justin Mulcahy & Dimitrie Popovici.