06_Pink_Chip
AKQA Amsterdam_2022/23
Lovie Awards 2023
D&AD Awards 2023
Statistics show that businesses with female leaders outperform those without. However, when one is publicly appointed, a company’s share price drops 2-3%. Why? Bias. To help counteract this, AKQA developed Pink Chip: a collection of composite indices, built using a world-first methodology and unique selection criteria, that tracks the performance of women-led companies in markets globally. Investors will be able to see on all of their usual platforms how female-led companies outperform traditional benchmarks, and then harness the returns they offer – all while elevating women in business.
VISIT THE WEBSITE HERE: PINKCHIP.ORG
VISIT THE WEBSITE HERE: PINKCHIP.ORG
![](https://freight.cargo.site/t/original/i/cf22d7e7a07f5c9adcdc8fbd2102a079c76f9f22c379e4ed5937ab6aa45718b2/01-PinkChip-Key-visual_V2.png)
![](https://freight.cargo.site/t/original/i/22d4c6f12aae67f86bf2134ee6511d04be4b1ffc8a99087725cfa7e67b21d16b/Screenshot-2023-12-09-alle-14.38.11.png)
![](https://freight.cargo.site/t/original/i/7b00a4752ed377b8bdde2ff4d0c969cb1f84937e1c5da31b5d4fe260a10a91cc/02-PinkChip-website.jpg)
![](https://freight.cargo.site/t/original/i/64ce16649cd89ade74d7084eba2c8de62f88c0d8d7116f9dff26b44af66ab4ee/03-PinkChip-website.jpg)
![](https://freight.cargo.site/t/original/i/f98e63fc6441fa8c3eb708c3e90c3fde4a13c34009a6613bb814882b06ecbdee/social-media-comms-pink-chip.002.jpeg)
With: Sam Rowlands,
- Conor Cunniffe, Grace O'Brien, Evan Dunn, Leticia Diaz, Cherisse Dsouza, Emma Nikolovski, Dianne van der Hoeven.